A New Year, a Clearer Direction
A clearer direction for 2026, shaped by a year of listening, pattern-spotting, and working alongside communicators navigating real change.
As we step into a new year, I want to share something simple: gratitude, clarity, and a sense of direction that took shape over the past twelve months.
There was a lot to learn in 2025. It was a year of listening and watching patterns emerge.
Executives navigating transformation.
Communications teams wrestling with uncertainty.
Students entering a field that is shifting faster than the curriculum can keep pace.
Across workshops, advisory engagements, classrooms, and internal teams, one theme kept resurfacing:
Communicators are carrying more responsibility than ever, with less guidance and accelerating expectations.
Every leader I worked with reinforced the same truth. Communications still anchors understanding, alignment, and trust across all audiences, inside and out.
AI didn’t change that. It only raised the stakes.
What I Learned This Year
A few reflections that stood out:
Most teams aren’t struggling with AI itself. They’re struggling with where it belongs in their work.
Leaders want intelligence and foresight, not more noise or more dashboards.
Communicators want one thing above all else: clarity about what matters.
Many organizations already have the raw ingredients for stronger decision-making; they just lack structure and guidance.
These experiences clarified the value of my work. I am not an AI evangelist. I’m also not a futurist. But I am someone who brings calm structure to a chaotic landscape, so communicators can lead with confidence rather than react under pressure.
Why I’m Here
My work is rooted in one belief:
Communicators deserve a strategic place at the table, and they shouldn’t need to navigate AI, organizational change, and rising expectations in the dark.
Everything I build and teach starts from that point.
This year reaffirmed that the gap between what communications teams are doing and what they’re capable of doing remains wide, but solvable.
And that’s where I’m focusing my energy in 2026.
What’s Next
Over the next week, I’ll share more about the direction I’m taking and the work I’ll be doing to support communications leaders, teams, and organizations in the year ahead.
It reflects everything I’ve learned — from enterprise environments to tech startups to university classrooms. It meets the moment the profession is in. It’s designed to give communications leaders the clarity and structure they’ve been asking for.
For now, I just want to say thank you.
Thank you for reading, for learning alongside me, and for caring enough about this field to keep pushing it forward.
More soon.
— Bo