The State of Communication Readiness in 2026

Full Report Releases January 20, 2026

Communication is changing faster than leaders expected, and far faster than most organizations are prepared for.

This landmark report brings together 155+ data points from real communicators across industries, roles, and organizational sizes. It reveals the truth about:

  • Where teams feel confident — and where they don’t

  • The widening gap between AI expectations and operational reality

  • The fears communicators rarely say out loud

  • The early signals reshaping how PR & communications teams work in 2026

  • The most important actions leaders can take right now

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Why This Matters

Communication teams are being asked to absorb more responsibility than ever, with less clarity, fewer resources, and higher organizational expectations.

This report exists to give leaders something they haven’t had yet:

Signal. Context. Structure. Direction.

A clearer understanding of where the profession truly stands in 2026 — and what needs to change.

About the Research

The findings draw from:

  • Multi-organization AI readiness assessments

  • Workshops with nonprofits, global B2B firms, and higher ed

  • Quantitative and qualitative analysis of communicator sentiment

  • A two-year study tracking observable changes in AI tool responses

  • Additional practitioner insights from live sessions, panels, and advisory work

This is the real picture, based on data collected in the field, in the moments when communicators actually do their work.

Report Goes Live: January 20, 2026

Save the date. Get the signal. Lead with clarity.