Earning trust is complicated. The marketing or communications team is often saddled with creating content and forging customer experiences that foster relationships over time. What if there was a faster, more efficient way to establish customer trust?

An employee advocacy program increases engagement and drives brand messages and organizational trust beyond the reach of company-owned channels.

Here are a few ways to increase our organization’s visibility with little to no budget.

An employee advocacy program takes enthusiasm and persistence. Once it gains momentum, you will notice a huge difference in reach and engagement

A strong brand presence depends on all the pieces working together. It only takes two gears moving in the opposite direction to break the machine. Creating clear guidelines of what to do and what not to do is important to operational success. Policies ensure the company and its employees are on the same page.

Don’t wait to get hacked before you take these preventative measures.

Now is the best time for businesses to show they care about their communities, the lives of their employees and stakeholders, and the issues that impact us all.